Thursday, September 11, 2008

Bernama Gets Brand Laureate’s Best News Agency Award










(Bernama Photos By Mustaza Yusoff)

At 40, Bernama is a force to be reckoned with. It has under its stable a full-fledged editorial team, and to strengthen its position in the region, it has also launched Web TV.

As an established news and information provider, the Malaysian national news agency has also under its wings a radio channel and a television channel.

Bernama Radio 24 is Malaysia´s first news radio channel which is available on 93.9FM and via audio streaming, while Bernama TV is a 24-hour news and current affairs channel, offering news and information in Malay, English, Mandarin and Tamil on Astro Channel 502.

With offices in all states in Malaysia and correspondents in Beijing, Singapore, Jakarta, Bangkok and New Delhi, Bernama is poised for greater heights.

On June 30, Brand Laureate Award, which honours brand icons and statesmen in Malaysia and Asia Pacific region, named Bernama the Best News Agency Brand Award.

Last Wednesday, Chief Executive Officer of The Brand Laureate Datuk K.K. Johan personally delivered the award to Bernama. There was no representative from Bernama at the auspicious ceremony to accept the award.

At the Brand Laureate Awards 2007/2008 Gala Dinner, former Prime Minister Tun Dr Mahathir Mohamad led the list of those honoured with the Brand Laureate Hall of Fame Award.

He received a Lifetime Achievement Award as an acknowledgment of his works as Malaysia's master brand builder.

In his speech, Dr Johan said Dr Mahathir, during his tenure as Prime Minister, has positioned Malaysia as a respectable nation and a force to be reckoned with in the international arena.

The other recipients were Tun Ahmad Sarji Abdul Hamid, chairman of Permodalan Nasional Bhd, Tan Sri Lim Kok Thay, chairman of Genting and Tan Sri Azman Hashim, chairman of Ambank group.

They were honoured as Brand Laureate's Brand Personality Award 2008.

Johan said the three personalities, had successfully guided the growth of the respective organisations under them.

The Brand Laureate award was conceptualised to honour brand excellences in Malaysia and in the world, and awarded to deserving brands from multinationals, public-listed and government-linked companies that have shown best practices in branding and meet stringent selection criteria.

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