BERNAMA , under the stewardship of its newly appointed General Manager Hasnul Hassan, has recently unveiled a new slogan 1TEAM 1DREAM 1BERNAMA to inculcate unity, teamwork and team spirit among its employees.
Hasnul brings with him a wealth of experience from the corporate sector, and since taking over the helm early this year, things are really moving in Bernama, especially at the marketing department.
He has recently appointed a National Sales Team Manager to generate more sales for Bernama’s products and services. This slogan 1TEAM 1DREAM 1BERNAMA was mooted by this new unit.
Hasnul has also introduced an Ambassador Programme to provide incentives for staff who can bring in business for Bernama. He personally persuades his friends from the private sector to subscribe to Bernama’s products and services.
He has set up a committee which has so far implemented some cost cutting measures. The results have so far been positive.
Hasnul is also leading the management team to move forward the proposed restructure plan for Bernama.
Since inception, Bernama, a statutory body under the Ministry of Information Communication and Culture, has not undertaken a major restructuring exercise. The Bernama management has made a presentation on the reorganisation of the news agency before the ministry's Secretary General Datuk Kamaruddin Siaraf recently.
Lots of good news are in store for the staff once the plan gets the ok from the Public Service Department. Datuk Kamaruddin will lead the team from the ministry for a presentation before the PSD, possibly within the next few months.
Bernama, the Malaysian National News Agency is now 42 years old. Since then, it has ventured into the broadcasting world, with Radio24Bernama and Bernama TV on Astro 502.
Back to the 1TEAM 1DREAM 1BERNAMA campaign, a Treasure Hunt was held last week that drew participation from 70 staff.
What’s unique about the hunt is that the one hour event was held under One Roof – Wisma Bernama, to promote the spirit of oneness among the staff. Among the conditions for this hunt – each team must be multi racial, comprising both men and women.
Congratulations to the winning team from our ICT subsidiary, BESSAR: They had all the criteria.
But above all, everyone enjoyed the hunt!.
1 comment:
Hi Cik Salbiah,
I stumbled upon your blog by chance while surfing for some information.Coincidentally I used to be an intern in BERNAMA TV.It's great to read about the positive changes taking place in BERNAMA and I hope it's not confined to BERNAMA wires only but also to other divisions as well. Working in BERNAMA has certainly laid a strong foundation for me as a journalist and I wish BERNAMA all the best!
Post a Comment