Some applauded the move as visionary, others questioned whether a superstar belongs in academia.
But perhaps it’s time we rethink what being a professor — particularly an Adjunct Professor — really means.
In today’s world, universities are no longer ivory towers detached from real life. The best learning happens when theory meets experience — and that’s exactly what an Adjunct Professor brings to the table.
This title isn’t about tenure or publishing academic papers. It’s an honorary position given to individuals who have demonstrated excellence and impact in their fields — be it in business, the arts, or science. They serve as part-time lecturers or mentors, sharing hard-earned insights that can’t be found in textbooks.
In short, they are bridges — connecting classrooms with the real world.
And who better to play that role than Siti Nurhaliza?
For over two decades, she has built an empire that extends far beyond music. From brand-building and entrepreneurship to philanthropy and creative innovation, Siti embodies the very qualities UiTM hopes to instil in its students — resilience, excellence, and authenticity.
As an Adjunct Professor of Entrepreneurship at UiTM’s Faculty of Management and Business, Siti is expected to conduct masterclasses, participate in entrepreneurship forums, and mentor aspiring young talents. More importantly, she brings a living example of how creativity and commerce can coexist with integrity and purpose.
Her appointment also signals something bigger — a recognition that experience and academic achievement are not mutually exclusive. It’s an acknowledgment that success stories from the real world have a place in the lecture hall, too.
So, rather than questioning her credentials, perhaps we should celebrate what this means for education in Malaysia: a step toward inclusivity, relevance, and forward-thinking.
Congratulations, Biduanita Negara. The honour is well-deserved. The title suits you — not just for your voice that has inspired millions, but for the lessons your journey continues to teach.
Because at the end of the day, academia and industry are not rivals. They are partners in progress — and it takes both to create the next generation of dreamers and doers.
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